The Monopoly Effect
The challenges facing humanity, ranging from environmental degradation and social inequities to the erosion of human relationships, have shown resilience to systemic reform despite decades of effort. The Monopoly Effect explains why transformative systemic change has remained elusive.
The first book by Urs Beck. founder of Project: Homebase Earth, is out now.
One will instinctively agree but won’t believe.
Yet, human senses will prevail.
Eventually.
The challenges facing humanity, ranging from environmental degradation and social inequities to the erosion of human relationships, have shown resilience to systemic reform despite decades of effort.
The Monopoly Effect explains why transformative systemic change has remained
elusive. It proposes that competitive, individualistic, and monopolistic socio-economic structures shape neural development and human behavior, reinforcing self-centered, short-term tendencies that impede long-term sustainability, life-affirming innovation, and collective well-being both for individuals and for society as a whole.
These behaviors, ingrained through educational, leadership, and social norms, hijack natural developmental drivers, suppress higher orders of intelligence, and
consequently hinder humanity’s potential to evolve into a cooperative, sustainable,
and flourishing species.
Ultimately, this independent thesis argues that humanity’s survival and development depend on transcending competitive, individualistic, and monopolistic brain architectures and cultivating a collaborative, creative, cooperative, caring, and resilient mindset based on the natural cycles and processes of planet Earth. In this light, The Monopoly Effect serves both as an analytical and diagnostic framework, able to reveal the underlying neurocognitive, behavioral, and systemic mechanisms that perpetuate dysfunction and to guide targeted interventions that foster regenerative development at the personal, social, and civilizational levels.
This book is both an opening to realization and a call to contemplate our future, a future where we face two choices:
- Continue as we are and risk colliding with the limits of our survivability.
- Or consciously change course toward true sustainability, intergenerational justice, and a flourishing, life-centered future.
The choice is ours, but the time to decide is now.
Order your edition of The Monopoly Effect.
